Convincing people to buy real estate is a hard act to follow, unless the prospective buyer is really looking for a piece of property. Then the work of real estate marketing sales representative becomes easy.
However for the most part, real estate marketing strategy is the sole engine that delivers a successful sale. Here are some of the best practices adopted by the industry:
- Take marketing online – since the web is the source of all opportunities relevant information with real estate. Statistics from the National Association of Realtors reveals that 40% of home buyers come from the Internet, while 88% has relied on the Internet for information during a property search. What aspiring realtors need is a good website that is easy to navigate and loaded with helpful content to allow visitors to breeze through. Never underestimate the power of social media like Facebook and Linkedin, for these sites are good sources of information and improves any real estate marketing program.
- Interact with people – is a big part of all marketing programs since some may end up becoming clients in the future. Interaction can be varied, through social media posts, email newsletters, and person to person conversation. Making phone calls is a nice way to start, attending industry events is another opportunity to meet people who might need real estate services.
- Be part of the community – is one of the of the best practices to raise awareness of the marketing program for realtors. Try joining volunteer groups, like homeowners association, chambers of business professionals, and cause oriented movements that operate in the locality.
- Empathise with people in need – look beyond personal consideration, and think about other people. Marketing oneself as a good person is an effective marketing strategy. Believe in the saying that a good tree only bear good fruit, and being a good realtor can only deliver the best homes. Part of a realtors goal is to help clients realise the dream of buying a home. When people are satisfied with a realtors services, they will be doubly happy to return the favor in the future.
In the real world, real estate marketing is complex in nature, but the practices presented above is a solid way to build a marketing program for realtors and achieve the kind of success required in the industry.
At the end of the day, what matters most is completing a sale, whatever real estate marketing program is used in the process is of no concern.